In all my years of designing, it has always been my dream to build packs for others that I would choose for myself without worrying about price, volume, or mass production. It is not my goal to be all things to all people—just to provide extraordinary choices for extraordinary people. People, who know when something feels right and good.
The most intuitive ideas for such products emerge from the interface of both engaging in the activity, and the active involvement and interaction of other dedicated athletes, who are inspired by what they do and what they need to do it. Finally, testing by all, feedback, more feedback and an on-going evolution of perfection.
It is evident that every athlete has different needs and goals, but all have some basic, very human, requirements. Among these: comfort, fit, freedom of movement, function, ease of access, and a product that meets the needs of the moment whether for training, hydrating on the fly, or achieving a PR. Being involved in ultra-events brings one into a new family with a shared experience; where, each person is important; where, excruciating moments are shouldered by all and where the smallest of triumphs uplifts the whole!
Welcome to our family—you inspire and motivate us. We hope you’ll let us be part of your family and that our performance enhances your performance. There is discovery in every journey.
The team at UltrAspire consists of fun and friendly people with a variety of interests as well as personalities.
Though we are diverse in backgrounds, we come together on common ground on many things such as sharing a love of running and/or other endurance sports, enjoying the outdoors, and using gear with a smart design and intuitive functionality.
When we aren’t at the office, we are outside doing what we love, sharing memories with those we love, and using the UltrAspire products we create. Really.
UltrAspire is another fine brand of Elite Creators LLC.
Elite Creators mission is to bring principles of our philosophy together in the search to provide ultimate solutions.
This is represented in our logo by the symbol Phi, the Golden Ratio correlating with the Fibonacci sequence.
It is reflected in science, music, art, nature and architecture.
It denotes harmony, order, functionality and the creative force infusing our products with optimal performance and an experience toward perfection.