Welcome to Waterproof, producer of award winning high quality diving suits and accessories. Waterproof was established in Göteborg, Sweden 1984.
The secret behind Waterproofs success is very simple. We do our own diving!
That is the only true way to find out where the need is and adjust according to it.
Hands on experience, built right into our suits, together with a never ending curiosity of how to extend the limits of diving.
That is what we call Facing Reality
1984 THE NEEDS OF VIKINGS
Diving and Windsurfing were the latest trends and the need for quality repair and alteration to neoprene suits opened up an opportunity for a small repair shop to grow its business. Even though the interest in diving was expanding, the neoprene suits that were available in the small number of dive shops in Sweden seemed to cater to the Southern European climate – definitely not suits equipped to outfit the needs of Vikings. Within no time the business for alterations increased as divers constantly asked for additional features modifications, and now unexpectedly colours started to be "an mode". Eventually the alteration shop realized it would be simpler to produce an entire suit with colour options that included everything divers were asking for – thus, as the first vendor to offer colour options, the idea of a designed Waterproof suit collection was born.
1989 - NEW FACILITY AND MORE EMPLOYEES
The overcrowded WP shop was abandoned for a new larger premise with additional machinery, new staffs were trained and within no time a production line was in place with cutting, gluing and stitching at one end and shipping at the other. Eventually there were 15 people involved in suit production and Waterproof was recognized as a bona fide suit brand.The geographic spread of the Brand started to widen, but still Waterproof thrived mostly on the Scandinavian marketplace. It would take ten more years before this market picture totally was changed. But still, learning by doing and diving, step by step Waterproof struggled to gain the skills and experience needed for the conquering journey into the world wide Abyss.
1994 -MOVING THE PRODUCTION
The change in Global economics and an outgrown production plant in need of investment created some difficult decisions for Waterproof as the local European neoprene vendors faced pressure from new plants in the Far East creating longer transport times on material and less flexibility. The decision to move production to the raw material source and capitalize on the growing amount of OEM manufacturers in Taiwan and Thailand liberated the Swedish team from numerous problems associated with production and allowed concentration on R&D and design. The first expedition to Antarctica commenced and development of Drysuits appropriate for extreme conditions was initiated. Even if the Waterproof Brand name by now was internationally recognized, it was still five years yet to go before the formidable world wide breakthrough happened.
1999 - HIGH END QUALITY
The focus on design and R&D had created a problem as new technical solutions were leaked via the OEM manufacturers to competitors. To eliminate this problem Waterproof decided to exit mainstream production and only focus on high-end quality suits. This forced Waterproof to source a controllable production facility and led to the joint venture between Waterproof and an established factory in mainland China, resulting in the launch of the ZOR collection. During the next 5 years Waterproof became a major player in the European diving market with a new sales office in Germany. During this period Waterproof also gained its first International recognition with the receipt of the 2003 Tauchen award. Since that year Waterproof has topped the list of first place winners as the number one wetsuit brand in Europe.
2004 - BEST SELLING PREMIUM SUITS
To celebrate 20-years as a manufacturer Waterproof launched a new collection, named from stars, the Lynx, Aries, Sirius, Draco and Taurus that soon became the best selling premium suits in stores from Russia and Poland to Greece, the UK, Netherlands, France, and Italy. Although there was still a focus on Central Europe and Germany, over the next 5 years Waterproof expanded to a Sales office in the US with a warehouse in Tampa, Florida and distributors around the globe in such places as Australia and the Philippines. Waterproof also began to focus intensely on accessories resulting in the Crux Gloves and the vented Hydra Hoods that once again changed the industry standard. As a result Waterproof was voted European Number One Brand every year at the Tauchen Award gala in Düsseldorf. A 20 year long struggling journey from being the local suit tailor to a well recognized and respected World Wide Brand name had reached the final destination. Now the future began, the route back was sealed.
2009 - GEARING UP FOR THE FUTURE - 25 YEAR ANNIVERSARY
Looking into the mirror with 25 years experience as a vendor and developer of high-end Diving Suits, Waterproof came to the obvious conclusion – a constructive R & D, a rock solid Business/Marketing Policy in combination with a brutal non compromising Quality set-up is what have made Waterproof a world wide market player. The respect and all the awards comes not from cheap mass production, copy and making me-too's, or following the stream. The history clearly shows that Waterproof have gained the success by thorough and skillful investments in the R & D department. And in the economic devastating times when everybody did nothing, Waterproof did everything. Invested more competence into the area where the best pay-off is, the R & D. The result is evidently. Launching two new wet suit platforms W1 and W2. And a new Drysuit platform, the Hybrid D1 with several patented features. The new silicone seal system and the genially constructed thermo protection will undoubtedly set new standards for the Diving industry. The new era of Waterproof products are built on a stabile, now enhanced, competence background, and will be seen on the podium at future Award Galas, like they been present since 2004. To celebrate this step into a new Waterproof era we launch a new graphic profile and a new logo to really show we mean serious business.